by Elise Schoening | Dec 11, 2018 | Industry News
Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for an undisclosed amount. Together, the companies aim to offer enhanced intent data that includes specific company locations and target contact...
by Elise Schoening | Dec 10, 2018 | Solution Spotlight
Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. FEATURES/FUNCTIONALITY The platform is...
by Elise Schoening | Dec 7, 2018 | Demanding Views
With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers. It has moved from being a novelty to a mature industry standard. Recent research found that 63% of B2B marketers said they are...
by Elise Schoening | Dec 5, 2018 | Industry News
Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience, according to new research from Demand Gen Report and DealSignal. The 2018 Audience and Demand Planning Benchmark Survey found that although 82% of...
by Elise Schoening | Dec 4, 2018 | Industry News
Uberflip, a content experience platform, and Sigstr, an email signature marketing platform, announced a new integration designed to help B2B marketers deliver personalized content across every email. The integration aims to enable joint Uberflip and Sigstr customers...
