by Elise Schoening | Dec 4, 2018 | Industry News
True Influence, an intent-based marketing and lead generation provider, enhanced its InsightBASE platform with OpportunityBASE, a new feature designed to accelerate sales by delivering leads via content syndication. OpportunityBASE aims to use analytics and audience...
by Elise Schoening | Dec 3, 2018 | Solution Spotlight
VanillaSoft’s sales engagement platform aims to empower sales reps to respond to new leads faster, interact with leads more consistently and across more channels and generate more qualified opportunities. FEATURES/FUNCTIONALITY The platform is designed to...
by Elise Schoening | Nov 30, 2018 | Demanding Views
Pressure for marketers to consistently produce video is rising, and fresh ideas can be tough to find. Outside the comfort zone of your industry space, there’s another zone worth exploring for tips on effective video marketing: the red zone. Football season is...
by Elise Schoening | Nov 30, 2018 | Financial News
Asana, a work management software, has secured $50 million in a Series E equity round, bringing the company’s total funding amount from 2018 to $125 million. The round was led by Generation Investment Management, with additional funding from 8VC, Benchmark...
by Elise Schoening | Nov 28, 2018 | Industry News
Although the majority of channel partners disappoint brands they represent by taking a pass on many of the marketing support programs offered to them, participation in social media amplification appears to be on the rise. For example, when Xerox announced that it...
