by Elise Schoening | Nov 28, 2018 | Industry News
Seismic, a marketing and sales enablement software company, named John McCauley as its first CFO to oversee the company’s global financial operations. McCauley joins Seismic with more than a decade of financial leadership and expertise. His previous roles...
by Elise Schoening | Nov 28, 2018 | Industry News
Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase and the ABM Leadership Alliance. The study, which surveyed...
by Elise Schoening | Nov 27, 2018 | Industry News
Forrester announced plans to acquire SiriusDecisions in a cash deal valued at $245 million. The deal is expected to close in January 2019, pending pre-determined legal and financial obligations. During a press and investor briefing, the companies said the acquisition...
by Elise Schoening | Nov 26, 2018 | Demanding Views
Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent report by Gartner suggests that by 2020, poor customer experiences will destroy 30% of digital business projects. Many of my clients know they need to be more...
by Elise Schoening | Nov 23, 2018 | Solution Spotlight
TwentyThree Webinars aims to provide a single tool for marketers to run and analyze webinars. It is positioned to bring landing pages, emails, production and on-demand videos into a streamlined, end-to-end platform that also enables marketers to gain a full...
