by Klaudia Tirico | Jan 15, 2020 | Industry News
Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of delivering a meaningful personalized experience. However, B2B...
by Klaudia Tirico | Jan 15, 2020 | Industry News
Triblio, an ABM company, has appointed Acacia Waller as VP of Customer Success. Waller will be tasked with leading the team to maintain Triblio’s retention rates as the company continues to grow. Waller will work closely with Andrew Mahr, Triblio’s Chief...
by Klaudia Tirico | Jan 14, 2020 | Blog
I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to...
by Klaudia Tirico | Jan 13, 2020 | Demanding Views
According to the Bureau of Labor Statistics, approximately 6.5 million jobs have been added to the U.S. economy since January 2017. Of those 6.5 million jobs, the number of sales enablement positions has grown drastically. In fact, Paul Krajewski, who has been...
by Klaudia Tirico | Jan 13, 2020 | Solution Spotlight
Integrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer profiles from every touchpoint, Tealium Predict aims to create and activate trustworthy machine learning insights using...
