by Klaudia Tirico | Nov 14, 2019 | Industry News
Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from...
by Klaudia Tirico | Nov 13, 2019 | Industry News
Acknowledging that B2B buyers are placing a higher emphasis on comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are taking steps to make sure that these go-to sources are more proactively making recommendations about their...
by Klaudia Tirico | Nov 12, 2019 | Industry News
ZoomInfo, a provider of go-to-market (GTM) intelligence solutions, has acquired the Seattle-based tech startup Komiko. The company stated that it will integrate the technology into the ZoomInfo platform, powered by DiscoverOrg. Terms of the deal were not disclosed....
by Klaudia Tirico | Nov 11, 2019 | Industry News
SalesLoft, a sales engagement platform, has acquired Costello, an opportunity management and guided selling software provider. Terms of the deal were not disclosed. Through the acquisition, SalesLoft customers will be equipped to generate leads and manage deals...
by Klaudia Tirico | Nov 11, 2019 | Demanding Views
One constant exists today in B2B tech sales: people buy from people. Most importantly, people buy from people they trust. In fact, LinkedIn’s State of Sales reports consistently find trust to be the most influential factor in buying decisions. In the last...
