by Klaudia Tirico | Aug 22, 2019 | Industry News
As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind. Content consumption, for example, has transformed from the days of TV Guide...
by Klaudia Tirico | Aug 7, 2019 | Blog
We’re less than a week away from the first-ever B2B Sales & Marketing Exchange and the entire Demand Gen Report team is gearing up for kick off. More than 1,000 B2B marketing and sales professionals will make their way to the brand-new Boston Encore Harbor...
by Klaudia Tirico | Jul 17, 2019 | Industry News
It’s been an exciting time for B2B technology companies, as more vendors and startups secure funding to expand and enhance their offerings. According to Tracxn, a venture capital data firm, as published on livemint.com, “2018 saw investments of $3.09 billion in...
by Klaudia Tirico | Jun 26, 2019 | Industry News
In the current content and email-saturated landscape, B2B marketing and sales professionals are constantly challenged with crafting relevant messages that stand out from a sea of “Hello, [first name]” subject lines. Naturally, the topic of personalization is often...
by Klaudia Tirico | May 29, 2019 | Demanding Views
Three questions encompass everything a c-suite or board wants to know when it checks in with its marketing organization: How are we performing? How much is it costing us? Is it getting better or worse? Sounds simple, right? You might be shaking your head right now,...
