by Klaudia Tirico | Mar 27, 2019 | Blog
Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat. If all of the above sounds like...
by Klaudia Tirico | Mar 19, 2019 | Blog
I had the opportunity to attend Salesloft’s Rainmaker conference in Atlanta, Ga. last week, where leading sales experts took the stage to discuss changing buyer behaviors and how modern reps can adapt to these new expectations. A key theme of the event was the...
by Klaudia Tirico | Mar 15, 2019 | Industry News
SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover...
by Klaudia Tirico | Mar 15, 2019 | Industry News
New buyer preferences and demands have forced B2B professionals to make much-needed changes in their go-to-market strategies. With B2C brands like Amazon and Spotify shaping expectations in their personal life, B2B buyers are now expecting a more intuitive customized...
by Klaudia Tirico | Mar 5, 2019 | Industry News
Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top,...
