by Klaudia Tirico | Oct 8, 2018 | Demanding Views
In today’s fast-paced and highly competitive market, innovation is essential for B2B companies if they want to stay relevant. But what qualities make a B2B brand innovative? First of all, a drive for change is necessary for innovation and growth. Sticking to the...
by Klaudia Tirico | Oct 3, 2018 | Blog
“Summer reading” may be a thing, but in my opinion, Fall is the ultimate season for snuggling up at home with a good book and a pumpkin spiced latte — preferably after a long day of apple picking and wine tasting while wearing plaid. Is the Millennial in me...
by Klaudia Tirico | Sep 28, 2018 | Industry News
As the world moves into the fourth industrial revolution, the key to success is having a connection with your customers. This was a key theme of Salesforce’s annual conference Dreamforce, held this year in San Francisco on Sept 25-28, 2018. During his opening...
by Klaudia Tirico | Sep 26, 2018 | Industry News
Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration aims to provide B2B marketers with a more efficient ABM experience by allowing them to access Demandbase’s anonymous website...
by Klaudia Tirico | Sep 20, 2018 | Industry News
Building on its Einstein artificial intelligence offering, which was rolled out across its CRM cloud in 2016, Salesforce has unveiled Einstein Voice Assistant and Voice Bots. The new capabilities are designed to help users to talk directly to their Salesforce CRM...
