by Klaudia Tirico | Aug 17, 2018 | Demanding Views
Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become the lifeblood of successful campaigns. However, while nearly everyone in the business world knows how important Big Data power is, only 44% actually trust it enough...
by Klaudia Tirico | Aug 14, 2018 | Blog
Considering the news reports about investments companies are making in their indirect sales programs, the timing of ChannelWeek, a week-long webinar series providing insights on proven best practices in channel marketing and the tools and technologies that enable...
by Klaudia Tirico | Aug 13, 2018 | Industry News
Drift, a conversational marketing and sales platform, has updated its solution with the launch of Drift Intel. Powered by an integration with Clearbit, the technology is designed to help marketing turn anonymous website visitors into qualified leads for sales in real...
by Klaudia Tirico | Aug 10, 2018 | Demanding Views
I’ve recently seen marketers declaring account-based marketing a failure and have been taken aback by the idea. Failed isn’t a term I would choose to describe ABM. Marketers have been doing ABM successfully for years. Like all things, ABM is on a journey...
by Klaudia Tirico | Aug 10, 2018 | Industry News
Intercom, a customer messaging platform, has released new chatbot technology designed to accelerate sales by helping users create their own custom bots without code. The new technology, dubbed Custom Bots, is designed to bring messenger apps and bots together to...
