by Michael Rodriguez | Nov 4, 2020 | Blog
Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic have only accelerated this. With events shifting to a strictly digital...
by Michael Rodriguez | Nov 4, 2020 | Industry News
When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021. Partner marketing teams at...
by Michael Rodriguez | Nov 2, 2020 | Financial News
Agile email creation platform Stensul has secured $16 million in Series B funding, led by USVP with additional participation from Capital One Ventures, Peak State Ventures, Uncork Capital, among others. The company plans to use the funds to accelerate the adoption of...
by Michael Rodriguez | Nov 2, 2020 | Solution Spotlight
The Validity Everest tool from CRM data management platform Validity is designed to help marketers build, test, measure and optimize their email campaigns for improved performance and maximized ROI. Back-Of-The-Box Details Validity Everest aims to help marketers reach...
by Michael Rodriguez | Oct 30, 2020 | Industry News
B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb...
