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Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be honest, the only ones I did attend were because my husband dragged me to Auto and Motorcycle shows in NYC every year.

  • Published in Blog

Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly grown to attract more than 1,500 attendees, 40 sessions and 26 sponsors. Hosted by LeanData, the event has become the lead forum for B2B executives who are either in an Ops role, looking to hire Ops roles, or those simply looking to optimize how the role functions within their organization.

  • Published in Blog

Marketo Mysteriously Absent From Salesforce App Exchange

Salesforce AppExchange logoJust one month removed from being a Titanium sponsor of Salesforce’s Dreamforce event, a check of the Salesforce AppExchange shows that Marketo’s listing is no longer on the public portion of the site.

Several Marketo partners who did not want to be identified also confirmed that Marketo will not be invited to participate in Dreamforce next year.

Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

Dreamforce logo

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications.

The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social, web and marketing automation, into a single location. The marketing cloud also is designed to provide a consolidated view of every customer, help manage the customer journey and optimize content for every device.

Analysts who spoke with Demand Gen Report had mixed reactions to the new marketing cloud. Some pointed to a greater separation of B2B and B2C marketing tactics, while others saw it as bringing the two marketing disciplines closer together.

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