Socio, an event management platform, raised $6 million in Series A funding. The round was led by High Alpha Capital, with additional participation from Greenspring Associates. As part of the agreement, Mike Fitzgerald, Partner at High Alpha, will join Socio’s Board of Directors.
In addition to the funding, Socio announced the release of two new products. Socio Lead Retrieval is designed to easily qualify and rate leads, enable users to add collaborative notes for effective lead nurturing and create real-time reports with key metrics. Socio Live Display aims to help marketers customize event content in real time and easily publish it to venue screens to drive attendee engagement.
“The average B2B company spends around 22% of its marketing budget on events,” said Yarkin Sakucoglu, Co-Founder and CEO of Socio, in a statement. “When done right, events are the most powerful source of lead generation, brand exposure and marketing ROI. Knowing how hard it is to execute events right, we want to give organizers a full-stack solution that simplifies their work and maximizes ROI across the entire event lifecycle.”