DemandScience has launched Ionic and Labs, two offerings designed to end the “Marketing Data Mirage,” the false confidence created by unreliable signals, disconnected platforms, and content that fails to connect.
B2B marketers face a landscape crowded with intent providers, orchestration platforms, and execution vendors. Yet despite record volumes of signals and software, confidence in pipeline delivery has rarely been lower. Data silos, phantom intent, disconnected platforms, and content that fails to cut through have left too many teams overspending on activity that doesn’t convert.
Ionic and Labs bring verified buyer intelligence, streamlined orchestration, and expert support together through Central, the company’s new intelligence and insights platform, giving teams one place to build predictable pipeline and growth.
Meeting the Needs of Marketers
Marketers don’t need another intent score they can’t trust or another platform to manage, said Derek Schoettle, CEO of DemandScience.
“They need confidence that every signal represents a real buyer, that campaigns execute across channels without added complexity, and that content connects,” said Schoettle. “Ionic and Labs deliver all three through the Central platform, giving marketing leaders a force multiplier that turns uncertainty into predictable pipeline and growth.”
Unified System
As marketers are challenged to do more with less, they are left chasing intent signals that aren’t verified, campaigns that require increasing tech lift, and insights that aren’t meaningful. DemandScience’s new offerings simplifies end-to-end marketing processes: verified data, support for our orchestration, and insights that will fuel conversions.
Ionic, Labs, and Central work together as parts of one unified system, so marketers don’t have to stitch together more platforms or services to get results.
- Ionic: the intelligence and orchestration layer that powers every program. It fuses verified buyer data, real-time behavioral signals, and artificial intelligence (AI)-driven orchestration into one closed-loop system, with full transparency into where signals come from, how audiences are built, and how campaigns adapt in real time. And because it’s built into every DemandScience program, there’s no new platform to buy or set up.
- Labs: the company’s expert-led demand scientist services arm. Labs acts as a force multiplier for client teams by combining human expertise, AI, and Ionic’s intelligence to run dynamic, always-on campaigns across paid media, email, web, content syndication, and events.
- Central: the marketing intelligence hub. Central lets marketers track audiences, monitor performance, and surface AI-powered “next best moves” so each campaign compounds on the last.
Driving Growth
Ionic, Labs and Central address the four systemic issues marketers face today: unreliable buyer signals, content fatigue siloed orchestration and fragmented optimization.
“Our mission is to restore predictability and confidence to B2B marketing,” said Schoettle. “With Ionic and Labs, marketers can align verified signals, orchestration, and content in a single system (Central), so every budget dollar goes to reaching real buyers and driving predictable growth.”
Ionic, Labs and Central are available now globally.
