Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation and conversion.
Unlike traditional inspection tools that stop at dashboards and summaries, the Deal Agent acts as an artificial intelligence (AI)-powered teammate embedded directly in the deal, combining 360-degree seller and buyer context to deliver insights and next best action through multi-turn interactions.
Highspot’s Fall Launch arrives at a pivotal moment. In Highspot’s GTM Performance Gap Report, 98 percent of GTM leaders said their strategy is in motion, but only 10 percent report executing effectively. This widening gap between strategy and execution underscores why Highspot’s agentic system of insight and action is essential— their customers report achieving a 50 percent increase in GTM efficiency, 55 percent boost in rep confidence, and 51 percent improvement in buyer engagement.
Addressing Performance Gap
Across industries, leaders believe their strategy is in motion – but their go-to-market execution tells another story, said Robert Wahbe, CEO of Highspot.
“Our Fall Launch addresses this performance gap head-on,” said Wahbe in a statement. “Our agentic platform delivers much more than efficiency gains – it creates a real-time feedback loop across your go-to-market that fixes what’s broken, scales what works, and drives measurable impact.”
Closing GTM Performance Gap
Highspot’s new Deal Intelligence and Deal Agent deliver a unified, real-time view of pipeline health, helping leaders spot risks early, coach in the moment, and keep deals moving forward with proven, AI-recommended next steps. It provide leaders and reps with a complete picture of deal health by unifying CRM activity, buyer engagement, emails, meetings, and manager feedback into a single view. Among the other features is Multi-Turn AI Coaching and, Content-Aware Recommendations.
The Deal Agent translates deal signals into tangible next steps, including suggesting content, drafting emails, and creating Digital Rooms, so teams do the right things faster without switching tools. It reinforces the right behaviors, builds skills, guides execution, and equips reps with recommendations that can help them succeed in every deal.
The Fall Launch extends Highspot’s vision of AI as a native layer of its platform. Alongside Deal Intelligence and the Deal Agent, Highspot also introduced purpose-built and custom agents:
- Search Answers Agent delivers fast, permission-aware responses to sellers’ questions within search, chat, or their CRM, so salespeople get the information they need without breaking workflows.
- Content Specialist Agent helps marketing and enablement teams understand how content, plays, and digital rooms are performing so marketing teams can maximize return on investment.
- Learning Specialist Agent helps enablement and training teams understand how their learning materials are working in the field, and closes skill gaps to ensure content and training deliver measurable business impact.
- Custom Agents let you tailor Highspot to your unique GTM needs, from powering a product launch to improving competitive differentiation.
Read more about Highspot’s agent roster here.
