by Andrew Gaffney | Oct 9, 2018 | Industry News
Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become...
by Andrew Gaffney | Sep 21, 2018 | Blog
Entering its third year, the Ops-Stars conference has quickly grown to become a must-attend event around Dreamforce in San Francisco for executives in sales/marketing operations, as well as demand gen. This year, the event has expanded to two full days of workshops...
by Andrew Gaffney | Aug 29, 2018 | Blog
We recently wrapped up our seventh annual B2B Buyers Survey, and, as always, were intrigued to hear straight from more than 200 executives who had been directly involved in a B2B purchase decision (with 72% being the primary decision maker) in the past 12 months. Some...
by Andrew Gaffney | Aug 28, 2018 | Demanding Views
Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance marketing, we have the ability to be fairly targeted in our...
by Andrew Gaffney | May 30, 2018 | Blog
If there was still any doubt that account-based marketing had arrived as an official category and major driver for B2B organizations, the Demandbase ABM Innovation Summit held last month in San Francisco put them to rest. Consider just a few of the developments from...
