by Andrew Gaffney | May 11, 2018 | Industry News
When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest as a model for planning and tracking account-based strategies. It also created immediate questions and some concern over how brands could...
by Andrew Gaffney | May 9, 2018 | Industry News
Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine. During its Summit in Las...
by Andrew Gaffney | Apr 4, 2018 | Blog
Looking forward to next week’s ABM Innovation Summit in San Francisco, we had the chance to connect with Mike Romoff, Head of Global Agency and Channel Sales at LinkedIn, to examine the critical role social is playing to driving successful account...
by Andrew Gaffney | Mar 6, 2018 | Industry News
Webinars have been firmly established as a go-to tactic to drive top-of-funnel leads over the past decade. The ability to present thought leaders on hot topics to a wide audience has been a successful format for many B2B brands. However, many marketers are now...
by Andrew Gaffney | Dec 20, 2017 | Blog
I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to develop and mobilize advocates. The event, which is coordinated by solution provider Influitive, drew approximately 1,000 attendees and featured an...
