by Andrew Gaffney | Sep 6, 2017 | Blog
Next week, I’ll be heading to one of the first conferences for B2B marketers to focus exclusively on measurement and revenue optimization. Circulate 2017, taking place Sept. 14-15at the W San Francisco, will bring together thought leaders and practitioners from...
by Andrew Gaffney | Aug 31, 2017 | Industry News
Special summer pricing for the B2B Marketing Exchange — taking place February 19-21, 2018 at the Fairmont Princess in Scottsdale, AZ — is set to expire this Friday, September 1. The discounted packages provide early registrants as much as $1,000 savings, with an...
by Andrew Gaffney | Jul 12, 2017 | Blog
In the first few years we conducted our B2B Buyer’s Survey, a lot of the focus was around how an increasing amount of the decision-making process took place before a buyer ever engaged with a sales representative. The fact that digital touch points were...
by Andrew Gaffney | Jun 14, 2017 | Industry News
Alignment between sales and marketing has been one of those topics over the past decade where nearly all B2B organizations recognize it is a priority—and typically think they are taking steps to address it. But few have had measurable goals or models to track how...
by Andrew Gaffney | May 17, 2017 | Industry News
The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead management over the past decade. This week at the SiriusDecisions Summit 2017 in Las Vegas, that iconic framework was transformed to...
