by Anna Spiewak | Mar 10, 2017 | Demanding Views
People like to take charge of their own decisions. They value choice in all aspects of their lives, and incentives and rewards should be no different. Your sales teams and sales partners are vital contributors to your business and appreciate decision-making autonomy...
by Anna Spiewak | Mar 8, 2017 | Industry News
Content marketing, social media and personalization were cited as the top three most important activities on marketers’ lists, according to the 2017 Digital Trends Report, an annual survey published by Econsultancy and Adobe. In addition, despite its growing...
by Anna Spiewak | Mar 3, 2017 | Industry News
Marketo has announced the public availability of its Engagement Platform, which the company said is designed to reduce the complexity of digital transformation by combining a company’s customer data and touch points into one unified platform. The Engagement...
by Anna Spiewak | Mar 2, 2017 | Demanding Views
A growing number of CMOs are shifting their demand marketers’ focus. Simply generating MQLs (marketing qualified leads) is no longer enough. B2B marketing executives are now emphasizing down-funnel efforts that convert prospects to new customers and cross- or...
by Anna Spiewak | Mar 1, 2017 | Industry News
Brightcove, a cloud services provider for video content, has integrated with inbound marketing and sales software company HubSpot to bring Brightcove’s video analytics capabilities to the Hubspot platform. The companies said the new partnership will enable...
