by Anna Spiewak | Mar 1, 2017 | Blog
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That was the recurring theme at the 2017 B2B Marketing Exchange in Scottsdale, Ariz. Marketers would be wise to break away from their “what’s in it for me?”...
by Anna Spiewak | Feb 27, 2017 | Industry News
IndustryArchive.Org announced it has introduced a Pay-For-Performance B2B marketing service that aggregates content for sellers of B2B products and services. The company said B2B sellers can sign up for free and post business solutions at IndustryArchive.Org....
by Anna Spiewak | Feb 24, 2017 | Industry News
If the goal of account-based marketing is about acquiring and retaining the best long-term customers within organizations, the customer story you tell includes two crucial parts—the acquisition message (why change from what you’re doing today?) and the retention...
by Anna Spiewak | Feb 24, 2017 | Demanding Views
Talk to any marketer today and he or she will tell you the same thing: “We need better insights into our marketing engine.” In the age of AI, machine learning, and all things marketing intelligence, I often find that most conversations center around data quality. As a...
by Anna Spiewak | Feb 17, 2017 | Industry News
Lead quality is the top objective in 2017 for digital marketers, according DemandWave’s 2017 State Of B2B Digital Marketing study. Close to half (48%) of respondents chose cultivating sales-qualified leads compared with raw leads, which was named this...
