by Audrey Goodson Kingo | Apr 26, 2016 | Industry News
Data-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology...
by Audrey Goodson Kingo | Apr 22, 2016 | Industry News
Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the company’s automation functionality to areas beyond demand generation, including influencer relations, customer retention and...
by Audrey Goodson Kingo | Apr 22, 2016 | Industry News
Business software review website GetApp announced its rankings of the top marketing automation solutions for small and mid-size business owners in Q2 2016. The winner is HubSpot, with Infusionsoft and Salesforce Marketing Cloud coming in second and third place,...
by Audrey Goodson Kingo | Apr 22, 2016 | Industry News
B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help users link their ABM initiatives to revenue, to gauge their performance. Prior to the update, the platform aimed to tie individual leads to...
