by Brian Anderson | Dec 7, 2015 | Demanding Views
Every marketing automation manager I know is an obsessive A/B tester. There are hundreds of factors you can optimize within your automation efforts: segmentation, template design, sending cadence, subject lines, sender names, email copy … the list goes on. But...
by Brian Anderson | Dec 4, 2015 | Financial News
BrightFunnel, a B2B marketing attribution and forecasting platform provider, raised $6 million Series A round of funding that intends to help the company accelerate product growth and expand its employee base. The company has seen a 500% compound annual growth rate...
by Brian Anderson | Dec 2, 2015 | Solution Spotlight
SALESmanago is a cloud-based marketing automation platform designed to help marketers deliver personalized offers through a number of channels, including email, website content, ad networks and direct sales. Features/Functions SALESmanago intends to provide marketers...
by Brian Anderson | Dec 1, 2015 | Industry News
Mirakl, a global marketplace solutions provider, has launched its B2B marketplace designed to help B2B distributors and manufacturers build online marketplaces. The company states that the rise of digital has had a strong impact on the B2B market because it...
by Brian Anderson | Nov 30, 2015 | Demanding Views
Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the...
