by Brian Anderson | Nov 24, 2015 | Financial News
Predictive marketing platform provider SalesPredict announced that the company has seen 14-times increase in revenue compared to the previous year. The revenue growth positions the company to expand its employee base and grow its share of the B2B predictive analytics...
by Brian Anderson | Nov 24, 2015 | Solution Spotlight
DivvyHQ is a cloud-based content planning and production workflow tool designed to help marketers and content producers execute complex content-centric marketing initiatives while also improving organization. Features/Functions The solution combines web-based...
by Brian Anderson | Nov 23, 2015 | Demanding Views
Account-based marketing (ABM) is making its way into B2B marketing planning sessions and beginning to show up as a “must-have” item for 2016. A long-established, originally sales-based strategy, ABM calls for marketers to focus on decision-makers within specifically...
by Brian Anderson | Nov 20, 2015 | Industry News
Thursday’s Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations are enhancing the way they incorporate webinars within their marketing initiatives — leveraging data and insights to meet...
by Brian Anderson | Nov 19, 2015 | Industry News
Content engagement platform LookBookHQ added Paul Teshima to its Board of Directors and announced several new hires. Dwayne Walker recently joined the company as CFO and Elle Woulfe, formerly of Lattice Engines, was named VP of Marketing. While at Eloqua, Teshima led...
