by Brian Anderson | Oct 27, 2015 | Industry News
IBM has launched the IBM Universal Behavior Exchange (UBX), a new tool that positions marketers to connect data across marketing and sales solutions to help engage prospects with personalized messaging. As part of the IBM Marketing Cloud, UBX is designed to make it...
by Brian Anderson | Oct 26, 2015 | Demanding Views
It continues to amaze me as a marketer to hear that 67% of the buying process is over before a buyer is ready to talk to the sales team. The marketing team is responsible for educating and nurturing a prospect during that period of time. A critical nurturing tool is...
by Brian Anderson | Oct 26, 2015 | Industry News
A majority (86%) of B2B buyers cite word of mouth from peers as the most influential factor in their purchasing decisions, according to new research from Blanc & Otus, a technology communications agency, and the business software review platform provider G2 Crowd....
by Brian Anderson | Oct 23, 2015 | Financial News
Marketo has unveiled its financial results for Q3 2015, highlighting a 40% year-over-year increase in revenue to $54.9 million. The company also noted a 54% increase in deferred revenue year-over-year, raising to $82.1 million. Marketo also outlined expectations for...
by Brian Anderson | Oct 22, 2015 | Industry News
Autopilot, an email marketing and marketing automation software provider, has unveiled Headsup, a new channel available through the Autopilot platform that positions users to create personalized chat messages that appear on company websites or in-app. The tool is...
