by Brian Anderson | Oct 15, 2015 | Industry News
B2B marketing agency Yesler has acquired Lead Lizard, a consultancy specializing in marketing automation and sales enablement. The acquisition intends to expand Yesler’s marketing automation offerings to current and acquired clients. The acquisition of Lead...
by Brian Anderson | Oct 13, 2015 | Solution Spotlight
ClearVoice is a content marketing software designed to combine content planning, creation, distribution and measurement functions in a single platform. Features/Functions The solution positions content marketers to manage all aspects of a company’s content...
by Brian Anderson | Oct 13, 2015 | Financial News
EverString, a predictive marketing vendor, has unveiled EverString Predictive Ad Targeting, a solution designed to bring an account-based and predictive approach to how B2B marketers target their ad spend through the help of predictive analytics. The new solution...
by Brian Anderson | Oct 12, 2015 | Demanding Views
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of storytelling to convey a message and build stronger brands. Conspicuously absent from most content strategies,...
by Brian Anderson | Oct 9, 2015 | Industry News
Facebook announced the general availability of Lead Ads, the company’s mobile form solution designed to simplify the way users engage with mobile advertising. The offering positions B2B companies to gain credible, accurate contact information for prospective...
