by Brian Anderson | Oct 9, 2015 | Industry News
Vidyard has acquired Switch Merge, a tool designed to help users create personalized video content based on customer intelligence data, for an undisclosed fee. The acquisition, announced at Space Camp 2016, enables the integration of Switch Merge’s technology...
by Brian Anderson | Oct 8, 2015 | Financial News
Code42, a data security and analytics startup headed by former Eloqua Chairman and CEO Joe Payne, received $85 million in Series B funding. The funds are intended to help the company to develop its analytics and data intelligence offerings and expand market share....
by Brian Anderson | Oct 6, 2015 | Demanding Views
B2B buyers put a great deal of trust in recommendations from their peers, and B2B organizations are leveraging influencers within their content marketing strategies to create content that is engaging and relevant to decision-makers. In an interview with Demand Gen...
by Brian Anderson | Oct 6, 2015 | Financial News
Lattice Engines announced that it has tripled its customer wins since Q1 2015, as well as increased new bookings by 110%. This growth implies that predictive marketing is a trend that continues to growth within B2B organizations. The company has also been expanding...
by Brian Anderson | Oct 5, 2015 | Solution Spotlight
QuotaFactory is a prospect relationship management (PRM) platform designed to support sales development teams by sourcing contacts with robust data sets, managing prospecting plans and automated dialing. Features/Functions The average sales development team uses eight...
