by Brian Anderson | Oct 5, 2015 | Industry News
Get Smart Content, a website personalization platform provider, has integrated with Marketo in a move designed to expand the company’s reach and enable Marketo users to incorporate personalized messaging into their nurture campaigns. The integration intends to...
by Brian Anderson | Oct 2, 2015 | Industry News
Widen Enterprises, a digital asset management (DAM) solutions provider, has launched DAM Insights, an analytics tool designed to combine internal analytics and web data. This positionsB2B marketers to better understand where their content is being published, who is...
by Brian Anderson | Sep 30, 2015 | Industry News
A study conducted by Forrester Research highlights that predictive analytics users are twice as likely to perform well in key business metrics compared to those who use traditional analytics. Specifically, 83% of B2B companies leveraging predictive analytics see...
by Brian Anderson | Sep 30, 2015 | Solution Spotlight
Inboundli is a content curation software platform designed to help B2B marketers engage their target audiences by discovering and publishing relevant content. Features/Functions The solution intends to reduce the time and resources required to launch a personalized...
by Brian Anderson | Sep 29, 2015 | Industry News
A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets on generating leads that are never pursued. Nearly half of both marketing (46%) and sales (43%) respondents noted that leads are “extremely”...
