by Brian Anderson | Sep 28, 2015 | Demanding Views
Dynamic content takes personalization to a new level, allowing marketers to target individual email subscribers with different content — all from a single email. That makes dynamic content the ever-adapting chameleon of the marketing world; It changes itself based on...
by Brian Anderson | Sep 25, 2015 | Industry News
Adobe Analytics launched Analysis Workspace, a solution designed to help users at all levels analyze, interpret and share data throughout the organization. Available to all Adobe Analytics customers, Analysis Workspace is designed after Adobe’s Photoshop product...
by Brian Anderson | Sep 24, 2015 | Industry News
Brian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as CMO. In his new role, Kardon will be lead the company’s brand awareness, demand generation and global marketing integration...
by Brian Anderson | Sep 23, 2015 | Demanding Views
Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000...
by Brian Anderson | Sep 22, 2015 | Solution Spotlight
Highspot is a sales enablement platform designed to connect sales teams with relevant content to engage customers more effectively and track the performance of sales enablement content. Features/Functions The solution positions sales teams to use the most relevant...
