by Brian Anderson | Jan 7, 2019 | Industry News
Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company’s new CEO. Lucey succeeds Jim Hooker, who has led Televerde as its CEO since 1996 and will be retiring, according to the company. As the...
by Brian Anderson | Jan 2, 2019 | Demanding Views
With more than 6,200 martech vendors competing for marketers’ attention and budget, errors in the selling process can doom an otherwise successful pursuit. Just this past year, I explored purchasing two cloud services — I won’t name them, but you’ve...
by Brian Anderson | Dec 14, 2018 | Industry News
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of...
by Brian Anderson | Dec 5, 2018 | Industry News
The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable...
by Brian Anderson | Nov 28, 2018 | Blog
via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate...
