by Brian Anderson | Nov 28, 2018 | Industry News
The B2B marketplace has been in an ABM renaissance, if you will, for the past several years. The ad tech space, in particular, has seen itself homing in on account-focused offerings to help organizations get in front of the right stakeholders at target accounts —...
by Brian Anderson | Nov 12, 2018 | Case Studies
Phononic, a solid-state cooling solutions provider, sought out to attract a new, niche market with a fresh account-based strategy. The company ultimately turned to account-based advertising to drive engagement with the right stakeholders at target accounts. The...
by Brian Anderson | Nov 1, 2018 | Industry News
KickFire, an IP address intelligence and company identification technology, announced an integration with Drift, a conversational marketing and sales platform. The integration positions Drift users to uncover account-level information and firmographics that can...
by Brian Anderson | Oct 26, 2018 | Industry News
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up the reins of their buyers’ journeys and adapting their go-to-market strategies to fully embrace buyer expectations. This concept was discussed...
by Brian Anderson | Oct 23, 2018 | Industry News
Oracle has entered an agreement to acquire DataFox, an AI-based data management provider, and unveiled a new CX Unity product designed to provide a comprehensive view into customer engagement and interactions across channels and applications. The company stated that...
