by Brian Anderson | Sep 6, 2018 | Industry News
HubSpot has launched new Sales Hub and Service Hub offerings and updates to its Marketing Hub products, which the company has bundled into a new Enterprise Growth Suite. The company also unveiled new video creation, management and analytics features to its platform to...
by Brian Anderson | Sep 5, 2018 | Industry News
Drift, a conversational marketing and sales platform, unveiled new products, partnerships and an acquisition at HYPERGROWTH 2018, the company’s annual event hosted in Boston. The announcements enable Drift customers to quickly engage with prospects by removing...
by Brian Anderson | Aug 16, 2018 | Industry News
LinkedIn has launched new features for Sales Navigator, which the company stated will position users to expand existing customer relationships, acquire new business and maximize sales productivity. The new Deals feature aims to help reps better understand and manage...
by Brian Anderson | Aug 15, 2018 | Industry News
B2B marketing teams continue to strive towards increasing their overall efficiency to produce programs that drive pipeline. Research from Salesforce shows that high-performing marketing teams are 12.8x more likely than underperforming teams to heavily coordinate...
by Brian Anderson | Aug 13, 2018 | Industry News
Nothing turns off a buyer more than a disjointed, complex experience with a B2B brand. According to our own research shows that, when buyers are selecting a vendor in a purchase decision, two-thirds (66%) of buyers said the timeliness of a vendor’s response to...
