by Brian Anderson | Dec 11, 2019 | Industry News
Rock Content, a Brazilian-based content marketing solutions company, has acquired ScribbleLive, an interactive content and creative network company. The terms of the deal were not disclosed. The company stated that the acquisition of ScribbleLive aims to strengthen...
by Brian Anderson | Dec 9, 2019 | Demanding Views
B2B buyers are turning to self-education when researching a purchase decision, which means they have access to more data than ever. For Ed Calnan, Founder and President of the sales enablement platform Seismic, data-fueled storytelling is the only way B2B sales...
by Brian Anderson | Dec 5, 2019 | Blog
For the last three years as the VP of Research at SiriusDecisions, Megan Heuer led a team of more than 80 analysts and editorial professionals to guide B2B sales, marketing and product leaders. She founded the account-based marketing practice in 2012 and,...
by Brian Anderson | Dec 4, 2019 | Industry News
While ABM has been widely adopted within B2B marketing and its awareness is higher than ever, new research from Demandbase and Demand Metric has revealed that ABM tech stacks are still in the “immature” stages. Marketers are having a tough time choosing the right...
by Brian Anderson | Nov 21, 2019 | Industry News
Demandbase announced that it has promoted Gabe Rogol, the company’s CRO, to CEO. The company’s former CEO and co-founder Chris Golec will become the company’s Chief Strategy Officer. Gabe Rogol joined the company in 2012 and helped develop the sales...
