by Brian Anderson | Feb 13, 2018 | Blog
Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with a limited budget — while also guaranteeing that success can be easily measured. CMOs must refine their operations to streamline their marketing efforts and...
by Brian Anderson | Feb 13, 2018 | Demanding Views
As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood of recipients engaging with our content. One way to increase your relevancy quotient is to leverage industry news...
by Brian Anderson | Feb 9, 2018 | Blog
To enable B2B businesses to make a purchase decision, every stakeholder within the buying unit must be on board. To accomplish this, marketing and sales must align under one common goal to accelerate deals within buying units to create more opportunities — and...
by Brian Anderson | Feb 9, 2018 | Blog
As the cost — and effectiveness — of paid advertising has been brought under question by the B2B community, the role content plays in these paid, earned and owned channels grows evermore important. During this year’s B2B Marketing Exchange, Rebecca Lieb will...
by Brian Anderson | Feb 8, 2018 | Industry News
LinkedIn announced new integrations within several CRM, sales acceleration and management tools and its Sales Navigator solution. The company also unveiled new features and updates to its Account Pages and sales alerts features within the platform. After the recent...
