by Brian Anderson | Feb 5, 2018 | Industry News
Marketo has partnered with the team collaboration tool Slack, which positions mutual customers to easily communicate between marketing and sales teams to engage prospects in a timely manner. The partnership includes an integration between both solutions designed to...
by Brian Anderson | Jan 29, 2018 | Industry News
Terminus, an ABM solution, has joined the LinkedIn Marketing Partner Program in the Ad Tech category. The company stated that this new partnership is aims to help simplify the execution of multichannel ABM campaigns and help marketers engage target accounts more...
by Brian Anderson | Jan 25, 2018 | Industry News
New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has a positive impact no matter the buying scenario — an individual, a...
by Brian Anderson | Jan 24, 2018 | Industry News
The fundamental shift from capturing individual leads to engaging buying within target accounts is a multidimensional change many B2B marketers are struggling with as they look to adapt their approach strategies, processes and tools. This will be a recurring topic of...
by Brian Anderson | Jan 22, 2018 | Industry News
InsideSales.com, an AI growth platform for sales teams, is expanding its partnership with Microsoft to advance technology integrations that can provide enhanced AI capabilities to its customers. The company stated that the partnership aims to build off the...
