by Brian Anderson | Nov 8, 2017 | Industry News
LogMeIn, Inc., a SaaS collaboration platform, has announced the beta release of GoToStage, an all-access, on-demand video platform designed to help marketers generate awareness and demand. The new platform aims to bring flexibility to host, promote and...
by Brian Anderson | Nov 7, 2017 | Blog
B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the pipeline. Paid, earned and owned media channel strategies have been practiced for some time, but earned media is growing more and more...
by Brian Anderson | Nov 7, 2017 | Demanding Views
Data is radically changing the role of the inside sales rep, especially in B2B companies. The influx of data is driving inside sales to function as a key point of alignment with, if not an extension of, the marketing team at some companies. This poses a provocative...
by Brian Anderson | Nov 2, 2017 | Industry News
ZoomInfo, a B2B data provider, announced it has expanded its offering with a Salesforce Suite designed to help sales and marketing reps engage prospective customers effectively within a Salesforce workflow environment. The solution is designed to streamline data...
by Brian Anderson | Oct 31, 2017 | Industry News
Openprise, a data orchestration solutions platform for marketing and sales, announced new capabilities designed to provide visibility, control and access management inside and outside of users’ databases, without the added complexity of...
