by Brian Anderson | Oct 11, 2017 | Industry News
Driving growth has increasingly been a growing expectation of the CMO role, but now B2B CMOs are supporting growth initiatives with new skills, tools and a renewed focus on audience-centric campaigns. New research from SiriusDecisions shows that global CMOs are...
by Brian Anderson | Oct 4, 2017 | Industry News
B2B marketers are not only tasked with communicating their value proposition to prospective customers, but also with their internal teams. To help project the impact and intelligence gathered by their programs, companies such as Cox Media, SAP and Box are finding...
by Brian Anderson | Oct 3, 2017 | Industry News
Get Smart Content, a content personalization platform, announced it has rebranded to Bound, effective immediately. In addition, the company redesigned its personalization platform aimed to help B2B marketers create digital engagement at scale. Bound’s 360...
by Brian Anderson | Sep 29, 2017 | Industry News
Engagio, a marketing orchestration software company, announced it has launched Dash Account Based Attribution, a solution designed to help B2B marketers measure ROI and make better decisions about driving business outcomes at high-value accounts with multi-touch...
by Brian Anderson | Sep 28, 2017 | Industry News
New research from the Content Marketing Institute (CMI) and MarketingProfs shows that 80% of B2B content marketers agree their organization is focused on building audiences for their brand. The study, titled: B2B Content Marketing 2018: Benchmarks, Budgets and...
