by Brian Anderson | Nov 6, 2019 | Demanding Views
It’s no secret that B2B buyers are overwhelmed when it comes to making complex purchase decisions. In fact, most B2B buyers report they feel inundated with options, choices and noise. In this environment, providing prospects with yet more high-quality...
by Brian Anderson | Nov 4, 2019 | Industry News
Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications, the parent company of Demand Gen Report and ABM In Action publications — as well as the producer of the B2B...
by Brian Anderson | Nov 1, 2019 | Industry News
The account-based management sales platform Folloze announced that it has raised $11 million in a Series B funding roundled by BGVwith participation from Canvas Ventures, Cervin Ventures, Grayhawk Capital and SVB. Folloze has raised more than...
by Brian Anderson | Oct 24, 2019 | Industry News
Salesforce announced new email features and functionality for its Marketing Cloud offering that aim to help marketers better personalize campaigns and improve overall customer engagement. Specifically, the announcement includes new Einstein features baked into the...
by Brian Anderson | Oct 21, 2019 | Industry News
Ongoing discussions around customer-centricity in the B2B world have led to an ever-important question: who should own the customer experience? Thought leaders throughout the industry say marketing is best positioned to own the customer experience, which can lead to...
