by Brian Anderson | Jun 30, 2017 | Industry News
A new report from online marketing platform GetResponse and the Content Marketing Institute revealed that 39% of content marketers source their content on an ad hoc basis for automated email marketing campaigns. The report surveyed more than 2,500 global content...
by Brian Anderson | Jun 30, 2017 | Demanding Views
Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech strategies, Go-To-Market (GTM) focus and structures that is embracing a customer-driven digital world and finding new ways to grow revenue through a...
by Brian Anderson | Jun 29, 2017 | Industry News
Webinar marketing platform ON24 launched its Prospect Engagement Profile, which is designed to translate webinar engagement into intelligence. This is intended to help marketers better understand a customer’s buying intent and deliver that knowledge to their...
by Brian Anderson | Jun 27, 2017 | Blog
We’ve all been there before. We spend weeks — even months — developing a piece of content. And we do all the right things: we receive buy-in from all key stakeholders, interview subject-matter experts, conduct extensive research and collaborate with design to...
by Brian Anderson | Jun 27, 2017 | Industry News
RedPoint Global unveiled new master data management (MDM) capabilities to its Customer Data Platform, designed to help users refine and improve data, engage with customers across all touchpoints and empower businesses to create accurate and comprehensive data...
