by Brian Anderson | Jun 27, 2017 | Solution Spotlight
Sigstr, a web app that markets through email signatures, released a new account-based marketing (ABM) functionality designed to give customers the ability to target specific accounts, industries and regions with content tailored to each audience....
by Brian Anderson | Jun 27, 2017 | Industry News
CRM solutions provider SugarCRM has launched “Hint,” the debut product from the company’s Relationship Intelligence product line, which is designed to help build better relationships with accurate buyer and account insights. Hint positions users to...
by Brian Anderson | Jun 23, 2017 | Industry News
Brainshark, a SaaS-based enablement and readiness solutions provider, has unveiled an integration with Microsoft Dynamics 365. The integrations will allow Microsoft Dynamics users to view and leverage sales training and onboarding content easily. It is designed to...
by Brian Anderson | Jun 21, 2017 | Blog
When it comes to marketing—whether it’s B2B or B2C—social media has grown into a prominent channel for engaging prospective customers. That will only continue to increase as more and more millennial and next-generation marketing professionals start to take over...
by Brian Anderson | Jun 19, 2017 | Industry News
While marketing leaders look to evolve their customer journeys to enhance the customer experience, new research from Salesforce shows that data continues to be a struggle for companies to meet their goals. Sixty-seven percent of marketing leaders say creating a...