by Brian Anderson | May 8, 2017 | Industry News
The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users match content offerings with specific buyer behaviors. Offered as a subscription service, Lead Essentials is designed to allow users to search across...
by Brian Anderson | May 4, 2017 | Industry News
Apttus, a quote-to-cash solution provider, announced the general availability of Apttus Snap Performance, a mixture of software and cloud platform improvements designed to increase a user’s ability to quickly create accurate quotes. Apttus Snap Performance...
by Brian Anderson | May 2, 2017 | Industry News
eTrigue, a cloud-based marketing automation provider, unveiled new enhancements to its DemandCenter product. The company said the enhancements are designed to strengthen usability and enable marketing teams to better develop and execute demand generation programs....
by Brian Anderson | Apr 28, 2017 | Industry News
ZenIQ, an account-based marketing (ABM) orchestration platform, announced new integrations with Salesforce CRM, Marketo, Oracle Eloqua, HubSpot and Salesforce Pardot to help users better connect account data across platforms. The integrations position users to...
by Brian Anderson | Apr 26, 2017 | Industry News
Image: @OracleMktgCloud on Twitter Oracle announced a variety of new features and tools within its Customer Experience Cloud Suite, including new chatbot and adaptive artificial intelligence (AI) capabilities. Unveiled at Oracle’s Modern Marketing...
