by Brian Anderson | Apr 26, 2017 | Industry News
With buyers continuing to become more empowered and demanding, companies are rethinking their marketing strategies to drive one-to-one engagement fueled by detailed buyer behavioral data. At Marketo’s annual Marketing Nation Summit in San Francisco, speakers...
by Brian Anderson | Apr 25, 2017 | Industry News
Marketo announced new features to its ABM offering designed to better align marketing and sales teams on account data, as well as enhance account engagement across channels. The company also unveiled new user interface (UI) updates to its marketing engagement...
by Brian Anderson | Apr 21, 2017 | Industry News
Oracle announced that it has agreed to acquire Moat, a digital measurement cloud company. The price of the deal was not disclosed. The company said that Moat CEO Jonah Goodhart and his team will become a subsidiary under Oracle’s Data Cloud offering. The...
by Brian Anderson | Apr 19, 2017 | Blog
B2B organizations are beginning to see better engagement with their audience, whether it’s through marketing automation software, CRM or other channel-specific technology. In preparation for the upcoming Marketing Nation Summit next week, Demand Gen Report taped...
by Brian Anderson | Apr 14, 2017 | Demanding Views
For years, targeting key accounts has been a cornerstone of effective B2B growth. The ITSMA pioneered the concept of account-based strategies over a decade ago, reporting that it “delivers the highest return on investment of any B2B marketing strategy or tactic....
