by Brian Anderson | Jan 11, 2017 | Industry News
Once regarded as the entry-level stepchild of the more lucrative field sales function, inside sales is ascending within many B2B companies as buyers become more adept at virtual communications. The function today is securing additional investments and commanding...
by Brian Anderson | Jan 10, 2017 | Industry News
Online video marketing software Vidyard announced ViewedIt Enterprise, an upgradeable package for its free video recording tool. The package features new CRM integration capabilities that enable users to update new and existing leads with engagement data collected...
by Brian Anderson | Jan 9, 2017 | Industry News
Atlassian, an Australian-based software development and collaboration company, announced it has reached an agreement to acquire the project management solution Trello for $425 million. Atlassian offers a suite of tools — called JIRA software — designed to provide...
by Brian Anderson | Jan 6, 2017 | Demanding Views
Fact: people don’t like online forms (gasp!). It’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a customer getting what he or she really wants — like a piece of content or access to software. This is not...
by Brian Anderson | Jan 5, 2017 | Industry News
Data giant Acxiom announced it has launched Acxiom Audience Cloud. The self-service tool is designed to enable users to search Acxiom’s audience database, segment prospects and distribute that information across solutions in its partner ecosystem. Audiences can...
