by Brian Anderson | Dec 23, 2016 | Industry News
Lead Liaison unveiled a new Custom Activities feature for its marketing automation solution that enables users to tailor and track specific buyer activities based on marketing needs. Standard buyer activities, such as email engagement and page visits, are common in...
by Brian Anderson | Dec 22, 2016 | Industry News
Yellowfin, a global business intelligence and analytics software, announced it will launch a collection of Yellowfin Connectors, data integration tools that enable users to analyze and share data through a variety of Web applications in a single location. The tools,...
by Brian Anderson | Dec 21, 2016 | Industry News
B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct mail was one result. ABM adoption also continued to spur discussions on different ways to engage key accounts, leveraging interactive content, social...
by Brian Anderson | Dec 21, 2016 | Blog
The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much...
by Brian Anderson | Dec 20, 2016 | Industry News
Salesfusion, a sales and marketing automation platform, has integrated with Bullhorn CRM to streamline communications between sales reps and prospective customers. The integration enables users to gain transparency into prospect engagement, according to Salesfusion....
