by Brian Anderson | Nov 23, 2016 | Industry News
Five marketing operations thought leaders from companies such as Bizible and Heinz Marketing have launched MarketingOps.com to provide a centralized resource for marketing operations professionals. The free community will provide forums, polls and content for...
by Brian Anderson | Nov 23, 2016 | Case Studies
BoomTown, a sales and marketing software provider for the real estate industry, implemented Invoca’s call intelligence platform to gain deeper clarity into its marketing and sales performance. The company wanted to have better conversations with prospects and...
by Brian Anderson | Nov 22, 2016 | Blog
My normal morning ritual may sound familiar to some people: I pour myself a cup of coffee, look at my email and check out my social feeds to see what is trending. Every so often I find myself unfollowing companies and individuals due to a variety of factors, and I...
by Brian Anderson | Nov 15, 2016 | Industry News
Oracle Marketing Cloud announced it has unveiled three additional marketing automation and content marketing capabilities to its platform. The three new features — named Content Portal, Program Canvas and Responsive Content Editor — were designed to help personalize...
by Brian Anderson | Nov 14, 2016 | Industry News
Facebook’s ongoing focus on content may be bearing fruit, as new research from the content marketing agency Grist shows that more than three-quarters (79%) of B2B C-suite executives were likely to engage with thought leadership content on Facebook, compared with...
