by Brian Anderson | Nov 11, 2016 | Demanding Views
In any industry — and any size company — driving business decisions with data is critical to success. Traditionally, some organizations relied on guesswork and trial and error as they hammered out the kinks in their marketing, sales and other business-related...
by Brian Anderson | Nov 11, 2016 | Industry News
Adobe announced that it has entered a definitive agreement to acquire TubeMogul, a video advertising solution provider, for approximately $540 million. The company states that the acquisition will create an end-to-end advertising and data management solution for video...
by Brian Anderson | Nov 9, 2016 | Blog
As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year. In preparation for our upcoming...
by Brian Anderson | Nov 4, 2016 | Industry News
Merkle, a data-driven marketing agency, announced it has acquired Axis41, a web and app development agency, to reinforce its customer experience management offerings. The company also said the acquisition will strengthen its partnership with Adobe and enhance its...
by Brian Anderson | Nov 2, 2016 | Industry News
Avention, a provider of marketing and sales data and intelligence, has launched new integrations and dashboards for its OneSource platform that are designed to enhance its data management capabilities. The company said that the new OneSource Open...
