by Brian Anderson | Nov 1, 2016 | Industry News
Image: Datorama Marketing analytics platform Datorama has partnered with LiveRamp, a data services company owned by data giant Acxiom , to enable customers of both companies to better measure marketing performance. The partnership allows its customers to use its...
by Brian Anderson | Nov 1, 2016 | Blog
* This article originally appeared on Content4Demand. * Sometimes the best way to bring your content marketing and demand gen strategy to the next level is to take cues and best practices from your peers. Make no mistake, your peers don’t just represent your...
by Brian Anderson | Oct 28, 2016 | Demanding Views
B2B sales and marketing trends (and the buzzwords that fuel them) seem to come and go as quickly as the latest internet meme these days. Many end-up riding endless waves, falling and rising in popularity as mediums change, attention spans get shorter, and marketing...
by Brian Anderson | Oct 28, 2016 | Industry News
Marketo announced Steve Lucas, former SAP and Salesforce executive,will become the company’s new CEO. He succeeds Marketo Founder and current CEO Phil Fernandez, who will step down on Nov. 1. The announcement comes two months after Marketo entered a definitive...
by Brian Anderson | Oct 27, 2016 | Industry News
A quarter of enterprise B2B marketers noted that limited resources were their biggest obstacle to meeting their demand gen goals, according to a new study from Annuitas. The demand gen consulting company said marketers also cited lack of budget (18%) and lack of a...
