by Brian Anderson | Oct 26, 2016 | Industry News
Social media analytics platform Netbase has unveiled its Customer Experience Analytics solution, a tool that enables companies to gain insight into customer satisfaction, buying intent and competitive preferences, according to the company. The analytics solution...
by Brian Anderson | Oct 21, 2016 | Demanding Views
The term Account-Based Marketing doesn’t take it far enough for my liking. Just the mere presence of the word marketing might make your sales team feel like they’re absolved of any labor in the process of driving engagement (they can be literal like that...
by Brian Anderson | Oct 19, 2016 | Blog
Some B2B organizations are making the most of their content by enhancing promotion and distribution strategies, but some are getting stuck on analytics spikes that don’t tell the whole story. Finding an integrated approach to content promotion and distribution...
by Brian Anderson | Oct 18, 2016 | Case Studies
Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement within its partner channel, as well as grow relationships with newly added partners from a recent acquisition. The Challenge In 2014, IBM...
by Brian Anderson | Oct 17, 2016 | Industry News
Data-driven marketing agency Stirista unveiled a new Google Chrome browser extension that it said will enable B2B marketing and sales professionals to collect verified contact information from prospects’ LinkedIn profiles. The solution, named Scout, aims to...
