by Brian Anderson | Oct 14, 2016 | Industry News
Measuring marketing performance continues to be a big hurdle for most organizations, according to new research conducted by the marketing automation consultancy LeadMD. The research shows that only 18% say that they are able to track leads through the funnel from...
by Brian Anderson | Oct 12, 2016 | Industry News
InsideView announced it has launched a Microsoft-branded version of its market intelligence platform that enables sales reps to locate and leverage data, insights and connections within Microsoft Dynamics 365. The new version of the platform, Insights 4.0, also...
by Brian Anderson | Oct 7, 2016 | Demanding Views
How many of your new marketing leads are in target accounts your sales reps care about? Leading companies have started to embrace account-based marketing (ABM) strategies, but their implementations often resemble account-based sales, with marketers struggling to...
by Brian Anderson | Oct 7, 2016 | Industry News
Content marketing solution provider Contently launched Contently Live, a customizable content hub that the company said can help drive business results in areas such as lead generation, buyer engagement and revenue. Contently Live leverages content marketing metrics...
by Brian Anderson | Oct 6, 2016 | Industry News
Bombora, a provider of B2B buyer intent data, launched an integration between its Surge data offering and Salesforce in an effort to help users better identify when target accounts are in the buying process. The company states that its integration with Salesforce will...
