by Brian Anderson | Oct 4, 2016 | Industry News
Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock. Unveiled prior to the...
by Brian Anderson | Sep 30, 2016 | Industry News
ZenIQ, an account-based marketing platform provider, launched a new B2B community that the company states will allow marketers to share marketing plays and provide users resources to improve their ABM initiatives. Called Playbase, the community will offer more than...
by Brian Anderson | Sep 30, 2016 | Demanding Views
What is your mental picture of the marketing/sales funnel? If you see a single funnel with prospects dropping in the top and revenue popping out the bottom, your vision is distorted. This image clearly underestimates marketing’s influence on the sales funnel:...
by Brian Anderson | Sep 29, 2016 | Industry News
Full Circle Insights, a provider of marketing measurement solutions, unveiled a new ABM reporting package within its Response Management solution. The company said the new reporting tool enables users to customize reports and dashboards within the Response Management...
by Brian Anderson | Sep 28, 2016 | Blog
Whether it’s clear as day or buried deep down in your buyer’s subconscious, one thing is for certain: your actions influenced him (or her) to buy. This influence is happening every day within the B2B marketplace, but only the most progressive of B2B...
