by Brian Anderson | Aug 12, 2016 | Industry News
In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and more than one...
by Brian Anderson | Aug 10, 2016 | Industry News
Act-On Software launched a social media module as part of its marketing automation tool. The company said the Advanced Social Media Module will provide deeper insight into the user’s social media marketing initiatives and includes content publishing, listening...
by Brian Anderson | Aug 9, 2016 | Industry News
DigitasLBi, a global marketing and technology agency, has partnered with Oracle to launch the DigitasLBi OSG (Oracle Solutions Group). The agency will offer clients creative and technology consulting and implementation services to simplify the creation of digital...
by Brian Anderson | Aug 8, 2016 | Industry News
Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports. Dentsu Aegis will incorporate Merkle’s data-driven...
by Brian Anderson | Aug 3, 2016 | Industry News
Salesforce has reached an agreement to acquire Quip, a word processing, spreadsheet and collaboration platform, for approximately $582 million, not including Salesforce Ventures’ existing investment in Quip, according to recent SEC filings. The acquisition is a...
