by Brian Anderson | Jul 18, 2016 | Industry News
Lewis, a marketing, public relations and digital services agency, launched Observa, an analytics solution that the company says will help marketers analyze and optimize marketing campaigns for their paid, earned, social and owned channels. Capabilities of the solution...
by Brian Anderson | Jul 15, 2016 | Industry News
PebblePost, a programmatic direct mail solution provider, launched its real-time analytics platform designed to provide users with insight into how their direct mail marketing campaigns are impacting prospects’ purchase decisions. The new solution enables users...
by Brian Anderson | Jul 13, 2016 | Industry News
Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester...
by Brian Anderson | Jul 13, 2016 | Case Studies
Valpak Direct Marketing Systems, a direct marketing company owned and operated by Cox Target Media, used Salesforce Pardot to help the company execute reactivation campaigns with cold leads for its multiple franchises throughout North America. Challenge: Valpak, which...
by Brian Anderson | Jul 8, 2016 | Industry News
The Interactive Advertising Bureau’s Data Center of Excellence has unveiled its IAB Data Maturity Model, a benchmarking system designed to help brands, agencies and data technology vendors identify the overall quality of company and client data. The IAB said the...
